REACH - brandneues Video online
Hier das Video zur brandneuen Single der Schweden REACH:
09.10. REACH – "Young Again" (Icons Creating Evil Art) – digital Single, überall erhältlich ab 09.10.
https://youtu.be/JMcHUKX62mA
By releasing a series of singles this year, Reach has been defining the start of a new musical era and let their listeners into the alluring, ghostlike and gritty world they create around their upcoming new album that will be released at the start of next year. Now releasing their new single Young Again, they are challenging their listeners by showcasing next level of the experimental songwriting and powerful storytelling that is Reach.
REACH – "Higher Ground" (Icons Creating Evil Art) – digital Single, überall erhältlich.
https://youtu.be/aAZc-we65o0
REACH – "The Law" (Icons Creating Evil Art) – digital Single, überall erhältlich.
https://youtu.be/lbREU1tjWGk (Achtung blutig)
REACH – "Motherland" (Icons Creating Evil Art) – digital Single, überall erhältlich.
https://youtu.be/HUaDrREXRCU
Giving a comment on the upcoming release Ludvig Turner, the singer, guitar player and songwriter of the band says: ” Imagine someone who spent their whole life doing something they regret. They had ambition and hopes to be something great but got stuck at a general store for 40 years but at the end of this song turned things around and followed the true path of the heart. Now take that and scrap it! This song is based on a murderer whose life caught up to him and he wishes to turn back time to when he was a kid. You see these kinds of stories in TV-shows where they go into the heads of murderers and criminals.They are really popular and I find it interesting how this desire to witness chaos lies deep within us. Not the least in myself. Many of the songs I write are about arsonists, murderers, end of the world or the end of someone's world. There is something about stories rich in sad pathos that is appealing to me. I think/hope many people feel the same.”
The song is released alongside a slightly macabre, triggering yet hauntingly beautiful music video created by the bands well established visual partner Johan Lundsten. Talking about the video, the drummer Marcus Johansson says: ”Our director Johan Lundsten can really put our dark and crazy ideas in to reality. This will be our darkest video up to date”.
Giving a comment on making the video, Lundsten says: ”Making a video with this band is always going to be a blast. There are so many ideas and concepts being thrown around you´ll always find yourself surprised at the end. Reach has a history of utilizing powerful imagery, so we definitely wanted to push the envelope when telling the story in a visually intriguing way. I´m so pumped to get this out to the world, I think we´ve been able to visualize the message in a dark but also with a glimmer of hope and warmth.”
Releasing Young Again, Reach leads their listeners into an era of explosive intimacy with songs wrapped in a veil of mystery and playfulness telling stories about love, death and emotion in severe conflict with each other. Talking about writing the song, Turner explains: ” The music of this song was written with the goal of becoming a happy dance song. With the image of a youth disco in mind, a happy song was composed with a durable stacato piano in the verses for maximum feeling of happiness! But the lyrics for this happy song was absent with the exception of the phrase "I Wish that I could be Young Again", which was sung by a person longing to return to his youth. In search of happy verses and a continued happy chorus, they all felt dishonest. I would not want to go back to a specific memory, say a school ball, to experience that moment. Had I been able to go back I would have changed everything. The lyrics was written separately, before the music was composed, and told a story of an individual who followed a thin common thread in the wind through life and ended up in a place where the only way to happiness was a restart or an ending. That text fit perfectly into "Young Again". The slightly dark lyrics to the happy music became exactly what we wanted and the song in its entirety follows the album's own red thread of remorse, revenge, chaos and death.”
Over the past year, Reach has committed to hand-picking their team to perfection, now consisting of their manager Eric Grönwall (Hagenburg), the Stockholm based boutique label Icons Creating Evil Art, Chris LeMon (Triffid And Danger) on live booking in the Scandinavian countries and Jörg Düsedau (Dragon Productions) in the rest of Europe. With a detailed album plan they have joined forces for a new start and a comprehensive international venture of the band.
The alternative rock band Reach was founded in 2012 and is a power trio consisting of Ludvig Turner, Marcus Johansson and Soufian Ma´Aoui. During their eight years as a band, they have released albums praised by critics and met audiences from stages around Europe. Reach is defined by strong melodies and original songwriting - they are keen to constantly be under development and chasing a sound that is exciting and unique.
The band members playfulness and mutual trust gives the trio freedom to offer explosive, intimate live shows with a lot of free improvisation. Previously this year Reach gave a sold out show at Fryshuset, Stockholm with rock bands H.E.A.T and Chrashdïet followed by a performance at Trädgårn, Gothenburg. This spring, they embark on an extensive European tour with H.E.A.T and supported by Deaf Rat. Out on the roads they bring an explosive repertoire full of new songs.
Quelle: cmm-consulting for music and media